Contact us
And we'll find the solution suits your requirements


5 business tasks solved
by smart charging stations

The number of electric vehicles is growing exponentially — according to the most conservative forecasts, in 10 years they will outstrip gasoline-powered cars in sales volume, and in 20 years they will completely replace them. Therefore, already now, many entrepreneurs are thinking about purchasing charging stations in order to get additional opportunities for their business.
The number of electric vehicles is growing exponentially — according to the most conservative forecasts, in 10 years they will outstrip gasoline-powered cars in sales volume, and in 20 years they will completely replace them. Therefore, already now, many entrepreneurs are thinking about purchasing charging stations in order to get additional opportunities for their business.
Companies which decide to install a charging station for electric vehicles on their territory, face a choice — an offline or a cloud-connected station? The simplest solution is an offline station, which works like a regular outlet, but without the possibility of monetising the charging service.

A charging station, which is connected to an intelligent back-end system is called online, or a smart station. Such a system allows you to remotely monitor the operation of the station, manage access and tariffs, distribute the load and monitor energy consumption.

With this solution, owners of any commercial property with parking can provide a paid electric car charging service for their customers. The charging station is added on the world maps of public charging stations, displayed in mobile applications of operators and attracts new customers for business.
Companies which decide to install a charging station for electric vehicles on their territory, face a choice — an offline or a cloud-connected station? The simplest solution is an offline station, which works like a regular outlet, but without the possibility of monetising the charging service.

A charging station, which is connected to an intelligent back-end system is called online, or a smart station. Such a system allows you to remotely monitor the operation of the station, manage access and tariffs, distribute the load and monitor energy consumption.

With this solution, owners of any commercial property with parking can provide a paid electric car charging service for their customers. The charging station is added on the world maps of public charging stations, displayed in mobile applications of operators and attracts new customers for business.
Offline stations can be significantly cheaper at the time of purchase, but during operation they require additional personnel costs and do not have the ability to monetise the charging service.

Below you can find 5 tasks which offline charging loses to smart stations.


Monitoring station operation in real time
Offline stations can be significantly cheaper at the time of purchase, but during operation they require additional personnel costs and do not have the ability to monetise the charging service.

Below you can find 5 tasks which offline charging loses to smart stations.


Monitoring station operation in real time
Thanks to the intelligent software for station management, you get a convenient monitoring panel, where all relevant information is displayed. You can see how many people are charging at your stations at any time, find out about problems and reach out to technical specialists to solve them.

Offline stations, in contrast, require a personal presence if you want to check or fix something in their work. It is necessary to regularly pay for the maintenance visit of a specialist.


User flow and station access control

Offline stations have less coverage, since EV drivers, when searching for a charging station, primarily use the applications of regional operators, which display mainly online stations connected to the operator’s digital platform. Moreover, in the application you can book stations in advance, track their availability, pay for the service and monitor the charging process.
Thanks to the intelligent software for station management, you get a convenient monitoring panel, where all relevant information is displayed. You can see how many people are charging at your stations at any time, find out about problems and reach out to technical specialists to solve them.

Offline stations, in contrast, require a personal presence if you want to check or fix something in their work. It is necessary to regularly pay for the maintenance visit of a specialist.


User flow and station access control

Offline stations have less coverage, since EV drivers, when searching for a charging station, primarily use the applications of regional operators, which display mainly online stations connected to the operator's digital platform. Moreover, in the application you can book stations in advance, track their availability, pay for the service and monitor the charging process.
If you have placed the smart station in an open-access parking lot, you can limit the number of users in the control panel and make charging available only to your employees, per instance. More flexible configuration is also possible — during working hours the station will be available only for your employees or clients, and outside of working hours — for everyone else. At the same time, for the former charging can be free and for the latter it can be paid, which will partially offset the costs of maintaining your station.
If you have placed the smart station in an open-access parking lot, you can limit the number of users in the control panel and make charging available only to your employees, per instance. More flexible configuration is also possible — during working hours the station will be available only for your employees or clients, and outside of working hours — for everyone else. At the same time, for the former charging can be free and for the latter it can be paid, which will partially offset the costs of maintaining your station.
At offline stations, you can restrict access to charging using a special RFID lock that will block access to the charger — but in this situation, there is a high risk that one of your colleagues or clients will lose the RFID key and you will have to waste time on reissue keys and updating the user base. New customers and employees will also need to issue RFID keys, which leads to additional costs.


Managing customer behavior with pricing policy

To attract new customers to your business, you can give them the opportunity to charge for free. On the other hand, you can set a Customer loyalty program for regular users, or set a tariff based on the electricity price and the duration of the parking.


Studying customer behavior

Since smart stations have a user application, you gain access to the data collected by the app: Who uses your station and at what time? Which car is being charged? How much time does it spend and how much energy does it consume? The information received will help you make a decision about installing additional stations, launching marketing activities or creating new products and services aimed at this audience segment.


Electricity consumption management
At offline stations, you can restrict access to charging using a special RFID lock that will block access to the charger — but in this situation, there is a high risk that one of your colleagues or clients will lose the RFID key and you will have to waste time on reissue keys and updating the user base. New customers and employees will also need to issue RFID keys, which leads to additional costs.


Managing customer behavior with pricing policy

To attract new customers to your business, you can give them the opportunity to charge for free. On the other hand, you can set a Customer loyalty program for regular users, or set a tariff based on the electricity price and the duration of the parking.


Studying customer behavior

Since smart stations have a user application, you gain access to the data collected by the app: Who uses your station and at what time? Which car is being charged? How much time does it spend and how much energy does it consume? The information received will help you make a decision about installing additional stations, launching marketing activities or creating new products and services aimed at this audience segment.


Electricity consumption management
In the charging station management system, you can see how much electricity each user consumes, as well as set limits for a specific user or the entire station. This is especially useful if your electrical capacity is not designed to handle 100% load from all installed stations. In this case, you can adjust the power distribution settings to ensure even power consumption.

In addition, the control system can generate custom energy reports. In many Western countries, there are already regulatory requirements for companies to provide such reporting. Therefore, smart stations make life much easier for their owners by automating this process.

Let’s summarize.
With the help of smart stations (stations connected to the control system), you can:
— monitor the operation of the station in real time, which will help to notice problems in time and eliminate them with the help of technical specialists;
— manage users flow to the station in order to restrict access to it or set different charging costs for various groups of customers;
— manage customer behavior through pricing, lowering the cost for loyal customers or allowing certain groups of customers to charge for free;
— study customer behavior using the data received by the charging station, which will allow you to make informed strategic decisions;
— manage electricity consumption to control the load in your network, and also get the ability to generate energy consumption reports.

We hope this article will help you better understand how TOUCH charging stations work and how they can be useful for your business.

If you have any questions about our equipment, you can call us (or order a call back), write to info@touch-station.com or contact us through the enquiry form on the website. We are always ready to answer.


Publication date: 18.08.2021
In the charging station management system, you can see how much electricity each user consumes, as well as set limits for a specific user or the entire station. This is especially useful if your electrical capacity is not designed to handle 100% load from all installed stations. In this case, you can adjust the power distribution settings to ensure even power consumption.

In addition, the control system can generate custom energy reports. In many Western countries, there are already regulatory requirements for companies to provide such reporting. Therefore, smart stations make life much easier for their owners by automating this process.

Let's summarize.
With the help of smart stations (stations connected to the control system), you can:
— monitor the operation of the station in real time, which will help to notice problems in time and eliminate them with the help of technical specialists;
— manage users flow to the station in order to restrict access to it or set different charging costs for various groups of customers;
— manage customer behavior through pricing, lowering the cost for loyal customers or allowing certain groups of customers to charge for free;
— study customer behavior using the data received by the charging station, which will allow you to make informed strategic decisions;
— manage electricity consumption to control the load in your network, and also get the ability to generate energy consumption reports.

We hope this article will help you better understand how TOUCH charging stations work and how they can be useful for your business.

If you have any questions about our equipment, you can call us (or order a call back), write to info@touch-station.com or contact us through the enquiry form on the website. We are always ready to answer.


Publication date: 18.08.2021
TOUCH is accelerating the transition to electric vehicles by joining forces with big business, developing regional operators and making charging infrastructure affordable. Design and production: St. Petersburg, Russia.

TOUCH network includes more than 70 public charging stations in the Russian regions and more than 60 thousand partner stations around the world.

If you are interested in TOUCH solutions, please contact us to find out more.

TOUCH is accelerating the transition to electric vehicles by joining forces with big business, developing regional operators and making charging infrastructure affordable. Design and production: St. Petersburg, Russia.

TOUCH network includes more than 70 public charging stations in the Russian regions and more than 60 thousand partner stations around the world.

If you are interested in TOUCH solutions, please contact us to find out more.

Learn more about TOUCH solutions
Learn more about TOUCH solutions
Contact us
Contact us
+49 211 418 72 592
info@touch-station.com
Nordparkstraße 30
03044 Cottbus, Germany
Name
E-mail
Phone
City
Whats your question?
Comment
2021 © All right reserved. TOUCH PRODUCTION UG